QUESTIONS
How does your product use or challenge conventions and how does it represent social groups or issues?
The genre me and my team picked for our final products was: bedroom pop
I like to challenge convections thats exactly what i tried to portray in my final submission. The narrative behind my music video was a situation that arises due to some conflicts between friends. it is very common in this generation to promote content only about love in which friendship isnt taken as seriously as other relationships between siblings, parents even couples. Most of the music videos that come out these days objectify love relationships. I wanted to give out a meassage that a friendship breakup can hurt too bad sometimes, which isnt taken seriously. some friendships start from childhood and might end because of some seperation or a misunderstanding and because of that how both of the friends grow apart and only one of them is highly effected while the other one roams and enjoys their life freely therefore i wanted to spread an awarness of learning to let go. some people consider it a phase and dont take this issue seriously but the one suffering from it knows how bad it hurts therefore everyone should learn about letting go.
How do the element of your production work together to create a sense of branding?
A successful brand can create and sustain a strong, positive, and lasting impression in the mind of a consumer. Brands provide external cues to taste, design, performance, quality, value and prestige if they are developed and managed properly and can convey positive or negative messages about a product, along with indicating the company or service to the consumer conveys a direct result of past advertising, promotion, and product reputation.
For to create our artist identity and star image, we started out by making the Artist logo which would be featured on digipak but also on further merchandise which would familiarize the audience with the band and create an association or image in their minds that would immediately remind them of our Logo ‘SS’ sounder studios, whenever and wherever they would see the logo.
How does your product engage with the audiences and how would it be distributed as a real media text?
my music video shows how a girl lets go of her friendship and moves on from her past. the answer to the question about it being able to engage with the audience is that first, the group of people who go throw it will relate to it alot. but with that the song I chose "at the back of my mind i killed you" motivates them to overcome the fear of being alone and let them go because they might feel that its normal to be the only one getting hurt. it will spread Awarness and create a sense of understanding.
for this year we created a music video and a digipack. the digipack represents the physical copy of the music. i will sell my music album through a label such as "soundet studios" in pakistan. as well as distributing copies in CD shops and playing it on famous places. obviously that wont be the only way i will try to distribute my texts, using that the music video will be uploaded on a popular site such as youtube to maximise views. and the revenue generated will be used to create more albums like this to spread awareness.
How did your production skills develop throughout this project?
I had already learnt about camera shots and angels in my As other than that I was already in to photography eversince my teenage years started so I had no problem with that however about the movie mode, I did make videos of nature from my hometown but never took it as seriously as I should've. hence, problem had aroused when making an movie without a stablizer from my hands came it was a hard task for me honestly and my partner overcame it easily.
Although im talking about stable shots however our music video consisted of a natural effect therefore much stabilization wasn't necessary.
we used capcut as our main app for editing i have a great 5/6 year old past with capcut ever since it came out back in 2019. back in those days i used to run an instagram account and used to make some aesthetic video with BG music I used cap cut as an editing app so it was alot easier for me to use it for my final year project as I was already familiar with all of its options and I knew it was perfect for my use and our final-year project. It saved us alot of time because if we had chose adobe premier we would've wasted alot of time learning and building skills just to use it as a beginner therefore capcut was perfect option for editing.
How did you integrate technologies software, hardware and online in this project?
As I brought up earlier I had some skills to use capcut but using it for my final year project cultivated my skills even further as we came across colour grading and stabilizing the video to give it the look of perfection. The Software was mainly about the colour grading and some templates and transistion that we used. my favourite part was when i used a transition to move the lead role from the hallway toward the ground. I had imagened that edit in my mind while We were creating my story board and it came out as perfectly as I had imagined. which is shown below:
hardware was mostly lightening and equipment used to shoot the video. for the lighteneing, we didn't really needed lightening as much because we shot our project in daylight however classroom shoot was a little formidable to do because the camera wasn't picking up the quality so we had to switch from camera to I phone 14 pro max and as an addition we used my partner's LED light which made a little difference.
Shanzay already owned a canon camera and I had my mother's phone i phone 14 pro max these two devices were more than enough for is to bring our project to life.
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